Imagine this as looking at the report card of your website. Analytics track how many people visit your site, what pages they look at, and where they come from. This information helps you understand what's working and what could be improved to attract more customers.
This is all about building the actual house for your business online. It involves creating the visual layout (design) and making sure everything functions smoothly (development) like a user-friendly navigation system.
Think of this as spreading the word about your amazing HVAC services. Marketing uses different tools and strategies to attract potential customers to your website, like online ads or social media promotion.
Analytics involves collecting and analyzing data to understand how your website is performing and how visitors interact with it.
Design/Development covers creating the visual elements of your website (design) and building its functionality (development).
Marketing includes strategies to attract new customers to your HVAC business, focusing on social media marketing using PPC (Pay-Per-Click) or paid advertising.